New Puso Dad Hat colors!

The feedback from the Puso Dad Hats were tremendous. We’ve decided to release a few more colors. As with Zerothreetwo tradition, these new colors are up for pre-order. Details below.

Here’s what we wrote about our beloved Puso.

For as long as I can remember, Puso (or if you insist – hanging rice) was a staple to every celebration. I’ll be honest, I took it for granted. When I first stayed in Manila to study, I figured I would find it everywhere. To my surprise, no one knew what I was talking about.


This wasn’t limited to Puso. Unbeknownst to me, during my high school years in Cebu, I was falling in love with how we lived, our peculiar way of drinking together (tagay), our seemingly harsh (angry sounding?) language, our delicious lechon, and of course, our Puso.




Those of us who grew up with Puso as a staple, it is more than just rice deliciously wrapped in leaves. It’s hanging out with friends, boating to the many islands around Cebu, the perfect pairing with Filipino food and coke.


Puso represents home.

Order the Puso Dad Hats at The Assembly Online.

The new Puso Dad Hats come in three colors; White, Brown and Pink.

  • Dad Hat
  • Puso directly embroidered onto the front panels
  • Strap back closure
  • One size fits most
  • Curved visor
  • Proudly made in Cebu, Philippines

You can pre-order this item at a discounted price. Pre-order period ends on November 9, 2017. Soon after pre-order period ends, we will be delivering your orders. Then price reverts to regular price. 

Order at The Assembly Online.

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