Cementing Purpose in a Business with Chime Bell Osabel of Diet in a Box

There are an infinite number of aspects to deal with when running a small business, proof that it is an art in itself. One of the most important aspects is dealing with people. Dealing with customers is one thing, but what about the people who work with you. How do you motivate them to do their best everyday? How do you have them share the same passion? How do you share your why with them?

This was my main takeaway when talking to Chime Bell Osabel, one of the partners of Diet in a Box – a meal subscription box that caters to about 500 customers daily. They’ve managed to do that because the people in the company share the same purpose. If you can get people in your company to buy into what you are doing or what you want to achieve, then managing becomes so much easier.

In this episode, we talked about the origins of Diet in a Box, on making mistakes, on instilling purpose to the people who work with you, and growing because of purpose.

Enjoy the episode!


Room Eleven

Ahmed Durano

Frank Borces

Borj Go

Diet in a Box



Diet in a Box

Where can you find Chime?



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Music is Piano March by Audionautix

Diet in a Box

Diet in a Box

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