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Ever since the internet became this huge platform for people to express their creativity, personalities such as bloggers and vloggers, have been making waves in today’s society. The term ͞blogger͟ has also developed from the WordPress days of not so long ago, and has evolved into what it is now – an online fashion mogul.

Bloggers are often misunderstood for what they do as part of their job, so we got to talk to Lance De Ocampo, a Cebu-based blogger, to get to know more about working the ropes as a blogger and dealing with the misconceptions about this type of career.

Tell us a bit about yourself and your work.

I’m Lance De Ocampo. I’m 22 and a Cebu based blogger. Asides from blogging, I am also a fulltime student taking Hotel and Restaurant Management at the University of San Carlos, so basically I’m a student blogger. I earn money from blogging so I consider it my work. I started blogging 7 years ago (2011). I like dressing up and I like sharing my outfits online. Fashion has always been something I’ve been passionate about which is why I decided to make a blog to sort of create an online portfolio of my OOTDs to track how often my style evolves.


What are the common misconceptions about your line of work?

The misconceptions about my work is, I guess, that others think that our work is easy. I mean, c’ mon, no work is easy. I think it’s just that this kind of job stems from our passions and it tends to look easy, since it’s something we love to do. We just manage to make it look easy to others since we basically provide the illusion that our job is easier than it looks! That’s exactly what we want them to see because we love what we do and you know what they say, “Do what you love, and you’ll never work another day in your life.”

Describe your typical work day.

I would say my “typical work days” vary in two different ways. One routine involves me going in and out of meetings with brands and managements that are interested in collaborating with me. After which, the brand invites me to pull-out some of their clothing items for that season and often times I have to shoot ASAP wearing these items. It does tend to get demanding, but it’s also a win-win situation. I developed this career for myself so I have to keep the ball rolling.

Another routine would have to be just staying at home, replying to clients through e-mail, and just doing plain old paperwork for clients that I work for.


What’s the most enjoyable part of your job?

Meeting new people at events, free clothes (HAHA!), and you get the wonderful opportunity to stay in beautiful hotels while shooting for campaigns and traveling around the world of course.
Asides from that, I would say having the ability to influence my followers is also pretty enjoyable. I think in this day and age, it’s good to create positive change through positive influence, and it’s one of the many things I’m grateful about this career.

On the flipside Lance, what would you say is the hardest part of your job? What makes it fulfilling? Would you trade it for something else?

The hardest part of our job, I think, is 1.) dealing with clients. Some clients are really hard to deal with since often times they aren’t quite clear with what they want to market and communication is a strong barrier especially if we’re from different locations. 2.) Readers. You can’t please everyone! Some readers enjoy picking out errors, mistakes, and flaws or just basically hate on you for multiple reasons so being in this career really encourages you to develop a thick skin. Although, I can say that I always try to make the most of it and channel this into something positive. I accept my mistakes and I use it for self-improvement.

My job is fulfilling knowing that a lot of people are looking up to you, my followers actually wait for new posts because they enjoy reading them and it’s just the most satisfying feeling ever! Actually, recently a follower used my blog as one of his basis for a study he proposed in an international congress in Singapore and it won! It’s things like that that makes my job so fulfilling, that I can inspire people in any way or form and that in itself drives me to continue coming up with better content.

It’s also super fulfilling to know family and friends show their love and support in what you do and the best part is knowing that at the age of 22 I managed to cross out some items in my bucket list and achieved it all because of this career.


Any message to those who want to pursue the same career? What does it take to be successful or happy in your field?

All I can say is, don’t do it for the money. Don’t do it for fame. Don’t do it just because you want free stuff. Do it because you want to share your life to everyone and to inspire others. Do it because you love it. The start is always hard, but if you’re passionate about it, you will never stop doing it. It took me seven years to reach the place that I am in now, and I know I’m not a big name yet in the industry, but after seven years and knowing that I didn’t stop, just goes to show how hard work truly pays off. Also, never compare yourself to others. Be unique, be different. Don’t go with the trend. Make a statement that will mark you as you, so people will recognize you uniquely and not as somebody else.

Get to know more about Lance’s blog here:



Zarah Majam

I take snapshots and I enjoy writing. Food, music, books, old movies and I’m good to go.

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