The proud Cebuano mall is at it again!

Parkmall is celebrating their brand of Sinulog the only the way they know how, with a BANG! The 3rd Sugbo Fest is a gathering of Cebu’s finest food, products, music and more. During Sinulog weekend, expect all sorts of fun from the true Cebu mall.

Here’s what you can expect:

1. Sinulog bazaar

Opening the merriment is the Sinulog Bazaar on January 7-15. The bazaar is a festive haven where shoppers can find their Sinulog necessities, such as stylish apparels, bags and accessories. Henna tattooing and face painting services will also be offered for a minimal fee on January 13-15.

2. Sinulog Festival Costume Exhibit

A vibrant display of festival costumes created by Cebu’s top designers will be on display at the West Lobby until January 15. This is your chance to take a peek into the intricacies of the Sinulog Festival garment.

3. Sinulog Festival Contest

Of course, if you want to take part, you should! The Sinulog Festival Costume Exhibit Contest will give shoppers a chance to vote for their favorite costumes by voting on-site and online to win gift packs from Parkmall.

4. Kumbira

A Filipino fiesta is never complete without a feast. What better place to enjoy one that’s proudly Cebuano than at Cebu’s premier al fresco dining destination. The Kumbira is set to be a feast of gastronomic proportions with a wide variety of dishes, drinks and desserts prepared by some of the popular players in the local culinary scene. Foodies of all ages will love Burrow Lounge’s unlimited chicken wings, Cebu’s Original Lechon Belly’s spicy lechon belly, Japengo Yakiniku’s premium ramen, Shawarma Gourmet’s chicken shawarma, and other mouthwatering dishes served hot and fresh.

The feast starts at 5PM until 12MN on January 13-15 at the Central Bark, right beside Choobi-choobi.


5. Tukar Sugbo

To complete the epic feast, all you need is great music. Tukar Sugbo will be an eargasmic treat for all who will be dining at the Kumbira as bands such as The Line Divides, Drop Decay, Honeydrop, Loop, Agipo, and Assembly Language perform live and for free. The festive mood starts from 5pm to 12 midnight on January 13 – 15.


6. Sinulog Festival Queen Parade

Don’t feel like hitting the Sinulog streets to witness a burst of colors and beats this weekend? Parkmall brings the parade to you! Witness the lovely festival costumes come to life as equally lovely queens don them for a dance parade that will enthrall guests of all ages. Don’t miss the Sinulog Festival Queen Parade on January 14-15 at 3PM.

For more details on the exciting and vibrant festival that awaits you this January, visit the official Parkmall Facebook page ( or log on to

Kita-kits sa Parkmall, Cebu’s favorite homegrown mall, for a festival that’s proudly Cebuano. Ato kini!


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