There is such a thing as bad at Instagram. Whenever we see someone post five photos in a span of five minutes, that’s being bad at Instagram.
Allow us to give you a few tips on how to become follow-worthy in one of the biggest photo-based social media networks in the world.
A quick look into the explore tab of Instagram is full of examples of people who know what they are doing with this channel. They understand that there are ways to do it well and to not do it well.
With a few tricks, tips, and rule of thumbs, allow us to teach you a thing or two about doing Instagram right.
The best Instagram accounts have a certain consistency to them. This is especially true for artistic people. Their feeds might have a glossy look throughout all the photos. Or maybe a bright contrasty style. Or maybe the photos are all in black and white. Or are all about cats. Or perhaps all their photos are pictures of their art on paper. In whatever way, the best feeds stay on-brand.
Tell a story
Your Instagram account has to tell a story, the story of you. What may seem everyday to you, may be out of this world to someone else. Look for ways to open yourself up and be authentic. This is the reason why the dreaded selfie tends to generate lots of hearts – the IG equivalent of a Facebook “like”. A selfie is a way of showing who you are. If you can tell a story not just through a selfie, you are well on your way.
Where’s the light?
Good photography is all about good light. When taking portraits, ask yourself, “Is my subject well lit? Are there shadows all over her face? Is it too dark?”. When shooting landscape, a good rule of thumb is to shoot during the magic hour. That’s when the sun sets or rises. Chase the light.
Location location location
When shooting landscapes (and to a certain extent, portraits), location matters. Find places that are pleasing to the eye. Once you are there, you won’t need to work too hard to take a good photo.
The subject matters
There is such a thing as boring subjects. Similar to locations, it’s easier to take an interesting photo of something that inspires or evokes an emotion. That’s why reactions to food photography are usually positive. It evokes a reaction (usually drool). When you have a good subject like a beautiful girl, a hunky dude, or delicious food, half the work is done.
Don’t get too post-happy
There’s no hard and fast rule of how often you should post. There are famous accounts that post 10x a day and there are equally famous ones that post 1x a day. The only rule is don’t post too many photos in a short span of time. Five photos in five minutes is too soon. Try to put a gap between your posts – three hours at a time if you must post more than once a day.
Keep a schedule
Commit to a schedule and stick to it. The secret to growing a following on social media is to be consistent – consistent in terms of quality and content, but also consistent in your schedule. People follow you for a reason. They want to see more of you. Posting consistently means they get to do that.
Know basic rules of composition
Instagram is a visual medium. Basic knowledge of what makes a good photo is key. Learning composition aspects like the rule of thirds, centering, and framing is a good start.
Build it and they will come. This doesn’t always ring true. Find ways to get yourself out there. Don’t expect people to find you. With all the distractions in the world, you can’t expect to gain a following just by posting content. Reach out and comment in other feeds. Use hashtags. Tag people who may be interested in what you have to share.
Experiment with different angles (chisel chisel chisel)
Good photography is like sculpting. When sculpting, you take out all the excess stone and keep the bare essentials to make art. When taking a photo, experiment with different angles and look for what makes a subject interesting. Everything else can be taken out of the frame. Look for only the bare essentials. Eventually if you take away enough of the excess stuff, you’ll find a good photo in there.
This is the most important rule. People can smell fake a mile away. Coincidently, this is how you stand out in noisy internet land. There’s no one else like you. No sense in being someone else. Let people in by sharing who you truly are.
Easily accessible by jeepneys, taxis, and private vehicles, The Outlets at Pueblo Verde is a landmark in itself. Find it along M. Patalinghug Jr. Avenue, MEZ II, Lapu-Lapu City, Cebu. More details are available at www.facebook.com/TheOutletsAtPV.
AboitizLand supports over 400 hectares of Cebu, which it has developed into nurturing, assuring, and enduring residential, commercial, and industrial communities. Through these successful projects, the company has grown its partner and client base to over 2,200 vecinos, around a hundred merchant establishments, and more than 50 corporate entities, breathing life into its brand promise of nurturing communities.
Visit http://www.aboitizland.com and the company’s official Facebook page for more information.