Zerothreetwo is for the people who truly know Cebu.
Earlier this year, we released the Puso Dad Hats. It turned out to be one of our most successful releases to date. With that in mind, we decided to release the beloved Puso design in even more colors.
One of the goals of Zerothreetwo is to create products that represent the culture we love. We want people to wear something they can proudly say, “This is who I am. This is where I’m from.” This is what it means to be a proud local.
For those of us who grew up with Puso as a staple, it is more than just rice deliciously wrapped in leaves. It’s hanging out with friends, boating to the many islands around Cebu, the perfect pairing with Filipino food and coke.
Puso represents home.