An independent brand thriving in this competitive industry is worth discussing. We got to talk to Franz Deadways to give us insight of what it is like being an independent brand owner.
Last week, one of our favorite streetwear brands quietly released their latest lookbook.
We’ve silently been waiting for a new release from this brand.
The folks behind, the streetwear and lifestyle brand, Deadways did not disappoint.
Deadways is the brainchild of Franz Villanueva. The brand is a mystery to most outsiders. You won’t find anything in their about page. A quick Google search will show a few videos and even a collab with Eight Wolves.
Don’t do it because you want to be nice. Don’t do it JUST to support local industry. Don’t do it because you feel obligated to do so. There are plenty of legitimate reasons to patronize our local brands.