In many ways, putting your work out there is easier than ever. A visual artist can easily upload work to Instagram, a musician to Spotify, a filmmaker to YouTube, and the outlets go on. But in many ways, it has also become more difficult. The ease of these tools have allowed everyone else to do the same. So how to stand out? How to make people notice? What about finding ways to work with people you respect and admire? What about finding ways to get media outlets to cover what you are doing?
This is a topic many creatives are squeamish about, but the answers to these questions don’t have to be complicated. When I spoke to Chad Manzo, it became clear that forming these connections was simpler than it seemed.