We’ve had a few years to build Zerothreetwo as a brand, but make no mistake, we’re still in the early stages. I remember coming up with a name for this little venture. We wrote a list of names on a piece of paper, many of them were crappy. I wish we still had a copy of that paper just so we could look back and see what we wrote. Fortunately for us, someone came up with Zerothreetwo and it stuck.