It was the year 2011.
The three of us were huddled together in the glow of a computer screen, putting the finishing touches on Zerothreetwo.com.
Little did I know, five years later I would still be chugging along on this little blogging project.
Here’s a secret.
People read differently in different mediums.
What may work in those mediums won’t necessarily work on a blog.
Newspapers are designed to fit as much text and photos into a limited space. That’s why you see a giant headline and blocks of text.
A block of text on the internet is one sure way to get readers to hit the back button and go back to browsing Facebook.
“What should I blog about?”
Finding a topic can be the easiest thing in the world, or it can be like pulling teeth. The best blogs have a consistent direction and you know what to expect when you read them. Even if the topics are broad, good blogs have a universal theme tying everything together.