This is How “I Know You Do” Got Made

This is How “I Know You Do” Got Made

One of the advantages of living in a small city like Cebu is the opportunity to meet many people. The circles are small. If you are seeking a particular tribe, it isn’t difficult to find. Want to meet musicians? Watch a few gigs and share beers with them afterwards. Want to meet dancers? Take a few dance classes and hang out after. The magic happens when you get people from different tribes and put them together to collaborate.

What is Spookmuzik Records? Who is Spook?

What is Spookmuzik Records? Who is Spook?

Cebu has housed a multitude of talented artists from different genres who deliver original, high-quality music for the country to hear. One of the obstacles these musicians face is the scarcity of an outlet to nurture, embrace, promote and distribute the talent that they want to share — a place for them to call home. This is where Spookmuzik Records come in.

9 Thoughts on Brand Building

9 Thoughts on Brand Building

We’ve had a few years to build Zerothreetwo as a brand, but make no mistake, we’re still in the early stages. I remember coming up with a name for this little venture. We wrote a list of names on a piece of paper, many of them were crappy. I wish we still had a copy of that paper just so we could look back and see what we wrote. Fortunately for us, someone came up with Zerothreetwo and it stuck.

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