Music is a big part of the Cebu identity. If you grew up in Cebu in the last twenty years, you’ve likely come across original local music in one way or another. At this point, it is part of our culture. It wasn’t always like this. Back in the 90’s, finding a musician who played original music was rare. Most everyone played covers, but somewhere along the way, original music got traction. Artists thrived and became known for the songs they created. This eruption in local music was the work of pioneers.
This conversation with Franz Deadways was no exception. His experience running clothing brands Product of Uranus and Deadways is invaluable to small business owners in Cebu. The work ethic and passion needed to thrive is something any small business owner should remember, but is usually forgotten at the first sign of adversity. There’s a reason why most people lose interest in their startup after a few months. It takes years of hardwork, and true enjoyment of what you are doing to have longevity, especially in the risky business of running a lifestyle brand.
In many ways, putting your work out there is easier than ever. A visual artist can easily upload work to Instagram, a musician to Spotify, a filmmaker to YouTube, and the outlets go on. But in many ways, it has also become more difficult. The ease of these tools have allowed everyone else to do the same. So how to stand out? How to make people notice? What about finding ways to work with people you respect and admire? What about finding ways to get media outlets to cover what you are doing?
This is a topic many creatives are squeamish about, but the answers to these questions don’t have to be complicated. When I spoke to Chad Manzo, it became clear that forming these connections was simpler than it seemed.
Apart from the opportunity to reconnect with old friends, the podcast allows for a reason to talk to up and coming creatives. In particular, I’ve always had an interest in music artists. After all, that’s the genre I am most familiar with. Unfortunately, life happens. Which means I’ve spent less and less time in the local music scene. In the years since the hiatus of my band, Rescue a Hero, a new breed of music artists have taken over the Cebu music scene.
If listening to podcasts is a bright new world for you, then this episode is right up your alley. After eight episodes of Zerothreetwo Conversations, we’re happy to see the number of listeners growing. But with that said, there’s a whole galaxy of podcasts to listen to, allow us to recommend a few.
A few years back when online influencer was starting to become a thing, I decided to make a list of people who I perceived to have plenty of “influence” online. The idea was to give them free merch in the hopes that they would post Zerothreetwo Clothing on their feeds. I didn’t know what to look for. So I decided to look for Instagram accounts with a high follower count and high engagement rates. After making the list, I couldn’t make myself to give 90% of these people our stuff.